The Importance of Digital Marketing In India

 

Digital marketing

The meaning of digital marketing is promoting brands or products using social media or text messages. Digital marketing is a wide subject to learn because marketing has been used since ancient civilizations. Today’s community is more active on social media sites like Instagram, Facebook, WhatsApp, etc. because online marketing has a good scope. Digital marketers use social media to sell or advertise brands to targeted customers. If customers feel attracted by their content, they will surely try to click the advertisement link. If they click, they are redirected to another page; this is how digital marketing works. The field of this subject has different kinds of jobs.

What are the benefits of digital marketing?

There are many benefits to digital marketing.

1. Low of cost
2. Wide range of customers
3. Effective targeting of customers.
4. Easy to measure

 1. You can earn more by investing a small amount of money in marketing your product. For example, you use Rs. 2500 to market your hotel's special dishes. But if it is reached, you can earn thousands by doing so. So that’s why it's low-cost.

2. There will be worldwide customers if you use social media for advertising your brand, and if someone finds it attractive and shares it, then it will reach worldwide.

3. If you want to target specific people from a specific location, digital marketing will be very useful.

4. By using digital marketing tools, you can measure your reach, see how many people shared, and see how many people liked. It's easy to know your ROI (return on investment).

 

Is digital marketing important in India?

In 2015, the Indian government started a programme called ‘digital India’. This programme was started to empower rural people through the use of electronic devices and internet connectivity. Because of this programme, 77% of Indians have smartphones and internet access. Some reports are saying that in a few years, India will be the number one country for mobile phone and smartphone users.

• better than traditional marketing

Traditional marketing needs more planning and funding to succeed. But in online marketing, the cost is low, and you can use different kinds of tricks like SEO, social media marketing, etc. Online marketing has a higher reach than traditional marketing.

• Small businesses can gain more

Some small business groups use low budgets for digital marketing and use it effectively. After that, they spend the rest of the money on their products and make them attractive. The cost of advertising was low, but the result was high.

• Jobs in digital marketing

Skills in the digital market are in more demand now. Because of the use of the internet and smartphones, digital marketing is a good career for students. Because some top institutions like IITs and IIMs are teaching digital marketing, Digital marketing has many job opportunities, like SEO specialists, SMM specialists, PPC managers, etc. The salary of digitalmarketing is beneficial. Learning digital marketing is important nowadays. There are many digital marketing teaching institutions in India. find a best institution where you can find success and grow your skills.